What I Shed Today

lightening up a little at a time

My Starbucks Rewards

on November 29, 2014

I don’t have a particular antipathy toward Starbucks. On the other hand, I doubt Leviathan will miss my morsel if I decline to feed it. At home, I patronize our local coffeeshops, but away, I appreciate Starbucks sometimes because I know what to expect from the experience. And occasionally I’ll buy a bag of their beans at the grocery store. But I used to do so more often.

Regular readers of WIST will, I hope, favor me with a smile at my admission I can be kind of cheap. I liked that, until the offer ended, I could turn in an empty bag at any Starbucks location and get a free tall coffee. No longer; now purchase of a bag earns a “star” in the My Starbucks Rewards loyalty program. Well, I joined, entered a bunch of letters and numbers to claim my stars from coffee bags, installed the Starbucks app on my Android phone … somewhere in there unsubbed from the flood of e-mails I started getting … and have yet to earn enough stars for even one cup of coffee. It’s not much positive reinforcement. Consequently one of the postage-stamp-sized “star” coupons has lingered on my desk for weeks, waiting for me to open my password safe to retrieve the key to sign in to my account to enter a long string to take one more step to getting a coffee.

Thinking about it makes me tired. So today I’m shedding My Starbucks Rewards and gaining one fewer claim on my attention. —Wow, having less relationship with Starbucks makes me feel better about our relationship!

shedding style: refuse

Comments welcome … does any customer loyalty program really earn it?


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